About Us

The SAAHA Story

Hello, and a warm welcome to SAAHA! I'm Aparna, the founder, and I'm thrilled to share the story of SAAHA with you, in my own words. For me, SAAHA is so much more than a brand; it's a heartfelt journey born from a lifelong fascination with the timeless elegance of the saree.

My earliest memories of sarees are intertwined with my mother. A true saree enthusiast herself, she instilled in me a deep appreciation for unique weaves and the stories they carry. As I ventured beyond familiar horizons, exploring diverse cultures and vibrant traditions, my curiosity deepened. I found myself drawn to understanding the "why" and "how" behind traditional attires, leading me to the heart of India's textile heritage.

Empowering the Hands that Weave Magic

Through my travels, I encountered thousands of incredible artisans and craftsmen – individuals who literally weave magic with their fingers. Yet, a profound concern grew within me: these custodians of ancient craft were struggling, often underpaid and deeply wronged, fighting simply to earn a respectable livelihood. Many, from rural areas, lacked the digital savvy to connect directly with markets and receive fair compensation for their extraordinary creations.

This realization ignited a fire. After years of dreaming and planning alongside my 9-to-5 corporate life, SAAHA was finally born. Our core mission is clear: to empower these invaluable artisan communities by ensuring they receive the well-deserved income and respect for their unparalleled skill. At SAAHA, we are proud to share a significant portion of the profit from every single saree sold directly with the artisan communities who bring these unique weaves to life for you.

Our Values: Tradition, Innovation & Unwavering Quality

SAAHA stands on the pillars of:

  • Empowerment: Lifting up the artisan communities who are the soul of our craft.
  • Preservation: Honoring and sustaining India's rich cultural heritage and traditional weaving techniques.
  • Innovation: Blending timeless artistry with contemporary designs to offer unique fashion.
  • Quality: Ensuring every SAAHA saree is a masterpiece of craftsmanship and durability.

From a Dream to a Growing Community

Building SAAHA has been a journey of passion, perseverance, and immense gratitude. It took courage to step away from my corporate career of 7-8 years to fully embrace this dream, and I am eternally grateful for the unwavering trust and support of my husband, who has been my rock throughout.

Our initial steps, through intimate exhibitions, allowed us to connect directly with you, our cherished customers. The immense love and support we received fueled our belief and inspired us to launch this website. Now, more people can experience the profound love and passion we pour into each SAAHA saree.

Having now dedicated myself full-time to SAAHA, I am thrilled to embark on this new chapter. With the continued love and support of our growing SAAHA community, we are all set to take this brand to greater heights, making SAAHA a name synonymous with beauty, quality, and ethical craftsmanship across India and beyond.

Thank you for being a part of our story.